All is not lost

New video/ interactive html 5 piece by OK Go

The interactive bit is a sweet idea but i think not necessary. The video works as is. It's loaded with fun tessellation's of body movements that peak at the end of video by spelling out lyrics from the song. In the interactive HTML 5 the message you type in is added to the imagery at the end of the song.

It reminds me of the Wilderness Downtown by Arcade Fire. The difference though is the medium and content made more sense in this piece rather than OK Go's. Ok Go's attempt falls flat. Mainly because I've seen this technique before and their attempt is a poor remake.

via Laughing squid

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